SOCIAL MEDIA OFFICER

  • Location:
  • Salary:
    negotiable
  • Job type:
    Entry Level
  • Posted:
    3 weeks ago
  • Category:
    Social Media
  • Deadline:
    January 15, 2019
  • Gender:
    Male, Female

LOCATION: LAGOS STATE

JOB TYPE: PART TIME

JOB DESCRIPTION

  • Develop a website traffic plan and create goals and benchmarks to meet
  • Generate monthly reports on our marketing campaign’s performance
  • Optimize website and social media channels for SEO as well as usability
  • Analyze key metrics that unit our website traffic and our service quotas
  • Handling social media, public relation efforts, and content marketing.
  • Developing and managing advertising campaigns.
  • Developing each marketing campaign from start to finish.
  • Measure the success of every social media campaign and report weekly
  • Handling social media, public relation efforts, and content marketing.
  • Building brand awareness and positioning.
  • Develop relevant content topics to reach the company’s target customers. Create and manage all published content (images, video and written). Monitor, listen and respond to users in a “Social” way while cultivating leads and sales
  • Communicate with our Director and Consultant about marketing goals and results
  • Monitor SEO and user engagement and suggest content optimization

 

REQUIRED SKILL SET

  • Bachelor’s degree in marketing, communication, or related field
  • 2+ years’ experience in digital marketing and social media
  • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
  • Knowledge of project management and web design best practices
  • Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
  • Strong written and verbal communication skills
  • Good understanding of social media KPIs
  • Understanding of SEO and web traffic metrics
  • Define most important social media KPIs
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